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If anyone can help make “ShottaSoCo” a word people actually say at bars, it’s Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over a pulsating beat, while circling the globe—birdlike in a custom-made wing-tux—in Wieden + Kennedy’s amusingly ludicrous new music video for Southern Comfort.

Timber takes you around the world in this whacky journey with Danny McBride. Shot by Caviar’s Jody Hill and edited by Geoff Hounsell


Agency: Wieden + Kennedy, New York
Executive Creative Directors: David Kolbusz and Jaime Robinson
Creative Directors: Jimm Lasser and Caleb Jensen
Copywriter: Luke Sacherman
Art Director: Rick Jacques
Associate Producer: Lisa Delonay
Senior Producer: Alison Hill
Account Team: Brandon Pracht, Toby Hussey, Katie Hoak & Kerry O’Connell
Project Manager: Cory Chonko
Digital Strategist: Tom Gibby
Head of Production: Nick Setounski
Photographer: Rick Jacques
Art Producer: Ali Berk
Business Affairs: Justine Lowe, Sara Jagielski

Production Company: Caviar
Director: Jody Hill
Executive Producer: Michael Sagol and Kim Dellara
Line Producer: Luke Thomlinson-Clark
Director of Photography: Kenneth Seng

Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Post Producer: Fanny Cruz
Post Executive Producer: Sila Soyer and Nicole Visram
Editorial Assistant: Samuel Barden
VFX Company: Timber
Managing Partner/EP: Damian Stevens
CDs / Partners: Jonah Hall and Kevin Lau
Executive Producer: Chris Webb
VFX Lead Flame: Brian Shneider
Digital Effects Supervisors: Nick Hiegel
Nuke Compositor: Rachel Dunn, Daniel Raschko, Joe Zaki, Robert Williams, Eddie Martinez & Aaron Singer
AE Artist: Michael Loney
Flame Assist: Jason Giamarra, Brandon Harden & Jeff Schulman
Producer: Lauren Loftus & Tita Poe

Mix Company: Sonic Union
Mixer: Steve Rosen
Sound Designer: Steve Rosen

Song: “SHOTTASoCo”
Artist: Detroit Grand Pubahs