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Eaten Alive!

Discovery’s Eaten Alive, which planned to show an anaconda devour snake-lover Paul Rosolie, generated a lot of heat among TV watchers in the run up the show’s broadcast this weekend.

It turned out Rosolie ultimately didn’t become serpent chow (he complained his arm hurt), but one advertiser did bite at the opportunity to run a funny ad mimicking the show’s premise. Even before the show was announced, agency Pereira & O’Dell had produced a spot for 1-800-Contacts featuring an animal control officer and his partner in an unknowingly perilous situation involving a giant snake. It was set to run in January, but once agency and client heard about the show, they pulled a clever media buy during the broadcast.

Working closely with director Phil Morrison and agency Pereira & O’Dell Timber was happy to bring the snake alive for this funny and whimsical commercial.

Client: 1-800-Contacts
Agency: Pereira & O’Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Account Director: Ashley Brown
Associate Strategy Director: Molly Cabe
Strategic Planner: Beth Windheuser
Vice President, Media Strategy: Joshua Brandau
Vice President, Production: Jeff Ferro
Senior Broadcast Producer: Elisa Moore
Director of Business Affairs: Jaime Szefc

Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose
Editorial Company:
Arcade Edit
Editor – Greg Scruton
Assistant Editor – John Gallagher/Ryan Andrus
EP/Managing Partner – Damian Stevens
EP – Nicole Visram
Producer – Gavin Carroll
Visual Effects, Timber
Jonah Hall & Kevin Lau – Creative Director’s / Partners
Chris Webb – EP
Damian Stevens – Managing Director/Partner
Michael Theurer – Head of Production
Chris Homel – Lead Smoke Artist
Austin Hickman-Fain – Assistant Smoke
Emily Avoujageli – Producer