Passing Out Packages

A dazzling chorus line and holiday cheer pop in “Passing Out Packages,” the first in a dynamic, two-spot campaign for UGG created by Timber for renowned advertising agency M&C SAATCHI LA. Classic boots are the new soft shoe in this festive dance-driven spectacular.

Working closely with the agency creative team, we artfully designed and directed the holiday campaign with the visual flair of synchronized dancers against a sparkling winter white environment. Our collective goal was to focus the visual interest on the narrative of dance and the pop of the boots against a clean, inviting space.

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Twinkling Lights

We began the process with traditional pencil boards to develop the foundation for the campaign’s bombastic, kinetic action. Inspired by Busby Berkeley and Broadway productions, the expressive drawn movements were translated into the vocabulary of dance by choreographer Becca Sweitzer, who was integral in casting the spots’ performers. A one-day rehearsal and a two-day intensive shoot were fueled by shared creative vision and the dancers’ ability to learn the complex sequences and rapidly respond to changes. To create the illusion of an expansive chorus line of dancers, we used long lensing and sweeping camera movement to selectively frame the action and provide further dynamics to each dance-driven story. 

CLIENT
Brand: UGG Australia
Ad Agency: M&C Saatchi
ACD: Ron Tapia
CD/Art Director: Emily Ozas
CD/Art Director: Melissa Riggs
Exec CD: James Bray
Producer: Jennifer Weinberg

Production Co: Timber
Post Production: Timber
Creative Director: Kevin Lau
Creative Director: Jonah Hall
Executive Producer: Chris Webb
Head of Production: Michael Theurer
Visual Effects Producer: James Taylor
Editor: Harvey White
Lead Flame: Chris DeCristo
Flame Assist: Shane Zinkhon
Lead Compositor: Nicholas Hiegel
Compositor: Julie Jang
Compositor: Daniel Raschko
Compositor: Brian Begun
Compositor: Krystal Chinn
Compositor: Eric Almeras
Compositor: Josh Bolin
CG Animator: Eric Pender