Dad’s Sixth Sense

Remember when no one could save the day like Dad? That was then. This is next. Experience the All-New Hyundai Genesis. To help Hyundai premiere the new Genesis we traveled back in time and created a series of close calls in which a father has a sixth sense and was able to save the day just in time averting harm. Inspired by real life events, the Team at Timber worked with Director Frank Todaro & our agency friends at Innocean to build believability and danger into realistic scenarios.


Client: Innocean
Executive Creative Director: Greg Braun
Interactive Creative Director: Matt O’Rourke
Creative Directors: Robert Prins, Max Godsil
Copywriter: Josh Cassidy
Art Director: Vince Feliciano
Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell

Production: Moxie Pictures
Director: Frank Todaro
Executive Producer: Karol Zeno
DP: Eric Schmidt
Editorial: ARCADE EDIT
Editor: Geoff Hounsell
Assistant Editors: Sean Lagrange
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Leslie Carthy

Post Production: TIMBER
Creative Directors: Kevin Lau, Jonah Hall
Head of Production: Michael Theurer
Producer: Emily Avoujageli
Lead Flame Artists: Chris DeCristo
Nuke Compositor: Krista Benson
Flame Assistant: Austin Hickman-Fain