TBWA/Chiat/Day recently worked with production company Timber to launch a campaign for CBS entitled “Witness Greatness,” promoting the network’s February broadcast of the Grammy Awards and the Super Bowl with a pair 30-second promos.

Confetti showcases the journey of a single piece of confetti as it makes its journey to fulfill its destiny. The super slow motion scene illustrates it takes countless hours of preparation and rehearsal when opportunity comes knocking at your door. In Confetti Timber shot a performance double to Bruno Mars’ iconic Grammy performance. Blending seamlessly to the existing footage we then added a party by dumping a ton of gold digital confetti into the scene.


In Spotlight, we hi-light the similarities between the preforming live at the Grammy’s and competing in the Super Bowl, both airing on CBS. Literally shining a spotlight on the mental preparation and commitment it takes to get to this point. The audience is invited to “Witness Greatness”.

Executive Creative Director: Fabio Costa
Creative Director: Jason Karley
Creative Director: Micky Coyne
Jr. Art Director: Stephanie Johnson
Jr. Copywriter: Paula Henzel
Account Director: Pamela Lloyd
Account Executive: Ashley Pratt
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Producer: Micah Kawaguchi-Ailetcher
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman

Production Company: Timber
Directors: Jonah Hall & Kevin Lau
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram

Editorial Company: Arcade
Editor: Paul Martinez & Sean Lagrange
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Sr. Post Producer: Kirsten Thon-Webb
Assistant: Pete D’Andrea, Greg Bellavia & Aaron Castro

Telecine Company: Ntropic
Colorist: Marshall Plante
Producer: Alex Jacobson

VFX & Postproduction Company: Timber
Managing Partner/EP: Damian Stevens
Creative Directors/Partners: Jonah Hall & Kevin Lau Executive Producer: Nicole Visram
Flame: Federico Sassone
Compositing: Nick Heigel, Daniel Rascho,
CG: Kevin Gillen
Flame Assist: Brandon Harden
2D/Design: Zach Carnes, Michael Loney, Julie Moon
Producer: Sean Sullivan

Audio Post Company: Beacon Street
Engineer: Mike Franklin
Assistant Engineer: Aaron Cornacchio
Executive Producer: Erin Reilly