Discovery’s Eaten Alive, which planned to show an anaconda devour snake-lover Paul Rosolie, generated a lot of heat among TV watchers in the run up the show’s broadcast this weekend.
It turned out Rosolie ultimately didn’t become serpent chow (he complained his arm hurt), but one advertiser did bite at the opportunity to run a funny ad mimicking the show’s premise. Even before the show was announced, agency Pereira & O’Dell had produced a spot for 1-800-Contacts featuring an animal control officer and his partner in an unknowingly perilous situation involving a giant snake. It was set to run in January, but once agency and client heard about the show, they pulled a clever media buy during the broadcast.
Working closely with director Phil Morrison and agency Pereira & O’Dell Timber was happy to bring the snake alive for this funny and whimsical commercial.